Many people think the primary goal of advertising is to sell a product, but that’s not necessarily true. For example, marketing storytelling allows advertisers to engage with an audience and immerse them in what’s happening first so that the product comes second. The benefits of advertising by telling a story are various. They include capturing …
There used to be a time when all you had to do to rank well in search engines was write boring content stuffed full of keywords. But things have gotten quite a bit different. Search engines, especially Google, have gotten much more sophisticated in how they rank content. For marketers and those that create content, …